Our videographers, writers and web programers created a video news department that micro-targets our client’s social media audiences. Our NewsCenter’s interview style broadcasts on multiple social media channels.
Each news cast reaches 10,000 to 45,000 targeted viewers, beating Michigan network affiliates including NBC, CBS and ABC on a market by market basis.“Those are some big numbers when you realize our newscasts target geo’s as small as Zeeland Michigan,” said C&R partner Joe Ross.
Topics range from local technology breakthroughs to local market economic reports.
The C&R NewsCenter’s biggest show to date is its exclusive interview with the creator of Apple’s Corporation’s culture, Jay Elliot. He’s also known as Steve Jobs’ “right hand man.”
When Elliot was Senior Vice President at Apple, he was responsible for all corporate operations. During his time there, sales grew from $150 million to more than $3 billion.
Elliot discussed driverless cars during his interview. He predicts these cars, whether accepted by everyone or not, would quite literally drive employment in the automotive sector.