NewsCenter Attracts Record Social Media Audience

Our videographers, writers and web programers created a video news department that micro-targets our client’s social media audiences. Our NewsCenter’s interview style broadcasts on multiple social media channels. 

Each news cast reaches 10,000 to 45,000 targeted viewers, beating Michigan network affiliates including NBC, CBS and ABC on a market by market basis.“Those are some big numbers when you realize our newscasts target geo’s as small as Zeeland Michigan,” said C&R partner Joe Ross. 

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Three small, powerful HD Cameras, a Teleprompter and a wide screen backdrop give this traveling NewsCenter the ability to broadcast where the news is happening. In the pictured NewsCast we featured our client ACD at the Connect Michigan Tech-Conference.

Topics range from local technology breakthroughs to local market economic reports.

The C&R NewsCenter’s biggest show to date is its exclusive interview with the creator of Apple’s Corporation’s culture,  Jay Elliot.  He’s also known as Steve Jobs’ “right hand man.”

When Elliot was Senior Vice President at Apple, he was responsible for all corporate operations. During his time there, sales grew from $150 million to more than $3 billion.

Elliot discussed driverless cars during his interview. He predicts these cars, whether accepted by everyone or not, would quite literally drive employment in the automotive sector.

C&R Chosen to Beta Test Apple TV

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C&R was given a “Developers” version a month before the new Apple TV product was released to the public in November. 

C&R’s little app company, Ingenious Robot, was picked to try it out and give Apple feedback. We’ll be on Midwest talk shows giving our explanation of this game changer technology.  Think of Apple TV as a massive iPad, with all the cool apps to go along with it. The Siri function is very cool.

We think Apple TV will entice more people to unplug from cable and dish services. Apple TV streams TV programs through the Internet allowing users to pick and choose the programs they want and only pay for those.

So if you already have broadband, you’ll likely only be paying an extra $20 to $40 bucks a month for paid services such HBO, ShowTime, ect. A bunch of network programs from NBC, ABC and CBS come free with Apple TV.

We think cable will be around for a long time, but Apple TV could put a dent in the cable business over the next 10 to 20 years.

Ingenious Launch: C&R’s New App Company

The tiny company builds Apps and mobile websites for smartphones and tablets.

Our small group of experts deliver complex mobile messaging and mobile services to small target audiences.

Communications & Research is the parent company, serving the Midwest firm with iIngenious Robotn-house video, web development, photography, graphic design and other creative services. For content rich Apps and mobile websites we pull in C&R to do the heavy lifting on creating content.

Kathy Schaefer manages the work flow of most Ingenious Robot projects.

Joe Ross is the web based companies creative director as well as our marketing strategist.

Programming, Web Development & Data Analytics is accomplished by Matt Williams who works with the latest programming and server-side technologies to deliver modern and maintainable websites and web applications.

Matt’s diverse programming and web development background helps to strengthen C&R’s core web development strategies. Matt has worked as a programmer for the last 3 years at MSU Geological Sciences, and the Joint Institute for Nuclear Astrophysics.

C&R Interviews A Guy That Helped Change the World

At the Connect Michigan Technology Conference our C&R NewsCenter got a surprise visit from Jay Elliot.
The former Senior Vice President of Apple Computer and close colleague of Steve Jobs’s throughout his tenure, Jay Elliot takes readers on a remarkable tour through Jobs’s astonishing career. From the inception of game-changing products like the Apple II and the Macintosh, to his stunning fall from grace,
and on to his rebirth at the helm of Apple, his involvem32857115_20110412130656_ent with Pixar, and the development of the iPod, iPhone, iPad, and much more. His new book The Steve Jobs Way presents real-life examples of Jobs’s leadership challenges and triumphs, showing readers how to apply these principles to their own lives and careers.
Packed with exclusive interviews from key figures in Apple Computer’s history, this revealing account provides a rarely seen, intimate glimpse into the  Steve Jobs you won’t see on stage, thoroughly exploring his management and leadership principles. From product development meetings to design labs, through
executive boardroom showdowns to the world outside of Silicon Valley, readers will see the real Steve Jobs, the “Boy Genius” who forever transformed technology and the way we work, play, consume, and communicate—all through the eyes of someone who worked side by side with Jobs.
Written in partnership with William L. Simon, coauthor of the bestselling Jobs biography iConThe Steve Jobs Way is the “how to be like Steve” book that readers have been waiting for.

Less Color, But Better Hiking… Yea!

When to plan your leaf viewing

Upper Peninsula – October 7-10
Northern Lower Michigan – October 13-19
Central Lower Michigan – October 16-22
Southern Lower Michigan – October 24-2

This year seems like it is going to be a week behind unless something changes rapidly. There isn’t much color showing for two reasons. We haven’t had many cool nights, and there has been ample rainfall.

This past weekend had the first few nights of temperatures in the 30s in northern Lower Michigan, and 40s in southern Michigan. Now warmer weather has moved back in and looks to stay for another 10 days. So there won’t be any cool nights until late September at earliest.

The ample rainfall plays a part in the delay also. Trees are lush in Michigan now without any drought stress. This affects fall color in two ways. First it can delay fall color some, as leaves stay greener longer. But eventually it can help our fall color. The lush leaves eventually turn color. Since they aren’t drought-stressed and dry, the trees tend to hold onto the leaves longer. Barring any strong windstorm, this could make for an extended time of peak color in Michigan.

When to plan your leaf viewing
This year I’d plan a trip to your favorite Michigan fall color spot about a week later than normal. So look at the map above and add seven days. This should put you into at least some color, and possibly peak color. So here is a range of dates for various locations.

Upper Peninsula – October 7-10
Northern Lower Michigan – October 13-19
Central Lower Michigan – October 16-22
Southern Lower Michigan – October 24-29

Source: MLive

Fashion Show, Party, Engaging Conversation

Join C&R! Friday, October 23, 2015

Broad Art Museum at Michigan State University Benefit GalaBroad.2

Join us for a night of contemporary glamour at the Eli and Edythe Broad Art Museum at Michigan State University.
6:00pm Welcome with signature cocktail and viewing of Moving Time: Video Art at 50, 1965–2015

6:30pm VIP dinner with fashion show presented by MSU Apparel and Textile Design student.

8:00pm Live music, entertainment, and interactive art-making stations.

Cocktail attire

Tickets — on sale September 1broad
VIP with entry at 6pm: $350
General with entry at 8pm: $90

VIP ticket purchase includes a household membership which can be given as a gift or used by ticket buyer. It cannot be exchanged for other levels of membership.

Proceeds from State of Art 2015 will support the Broad MSU’s educational programming.

Midwest Economy… Still Steady and Going Up

Recent U.S. house prices picked up in February, rising 0.5%, according to the S&P/Case-Shiller. This adds to Communications & Resear ch’s prediction that the Midwest economy will continue to grind higher.

Steady

U.S. house prices picked up in February, rising 0.5%, according to the S&P/Case-Shiller 20-city composite index released Tuesday.

Among the 16 cities that saw home prices rise, San Francisco and Denver had the fastest growth. Meanwhile, Cleveland posted the sharpest price drop, falling 1%. After seasonal adjustments, home prices rose 0.9% in February, matching January’s gain. Compared with February 2014, prices for the 20-city index were up 5% — the fastest growth in half a year.

“Home prices continue to rise and outpace both inflation and wage gains,” said David Blitzer, chairman of the index committee at S&P Dow Jones Indices, in a statement. Economists polled by Dow Jones Newswires had expected year-over-year price growth of 4.8% in February. Through February home prices were about 16% below a 2006 peak.

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